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YouTube’s ‘Rewind 2019’ scraps old format after last year’s torrent of dislikes

YouTube has taken a brand-new method with this 12 months’s YouTube Rewind mashup video dropping its custom of extremely produced unique movies segments. As an alternative, the 2019 model is a montage of what the platform says had been the largest moments and milestones from world wide on YouTube.

The transfer got here after the 2018 YouTube Rewind scored because the most-disliked video ever within the platform’s historical past.

“We heard lots of suggestions that the video final 12 months did not mirror individuals’s expertise on YouTube,” Kevin Allocca, head of tradition and traits at YouTube, mentioned in an interview with Selection. “Rewind has at all times been a second to rejoice the large issues that occurred on YouTube and doc the top of the 12 months. Individuals really feel an actual sense of possession of what they create on the platform.”

YouTube Rewind 2019 highlights completely different classes together with the most-viewed creators on the platform – led by PewDiePie (with 4 billion views), who was absent from the Rewind video final 12 months.

Different classes in 2019’s Rewind had been most-liked video total (MrBeast’s Make This Video The Most-Favored Video On YouTube), most-liked music, dance, and sweetness movies; most-viewed videogames (Minecraft and Fortnite); and prime breakout creators (No 1: Brazil’s Loud, which now has 3.eight million subscribers after launching in February).

Songs featured within the video embrace Ariana Grande’s 7 Rings and Billie Eilish’s Unhealthy Man, which had been among the many most-viewed music movies on YouTube within the US this 12 months.

YouTube Rewind 2019 additionally provides a shout-out to Ok-pop boy band BTS, which set YouTube’s report for essentially the most views within the first 24 hours of launch with their single Boy With Luv, that includes Halsey. Boy With Luv additionally was the second most-liked music video after Shawn Mendes and Camila Cabello’s Senorita.

Final 12 months’s YouTube Rewind set the report for essentially the most dislikes of any video on the platform lower than per week after it was posted. (It now has 17 million “dislikes” and a couple of.6 million “likes”.) Critics complained that YouTube’s 2018 Rewind was tone-deaf to the video platform’s group, because it featured mainstream celebs like Will Smith, Trevor Noah and John Oliver and ignored many native YouTubers. YouTube CEO Susan Wojcicki even revealed that her youngsters instructed her the video was “cringey”.

“In 2018, we made one thing a lot of you did not like,” this 12 months’s YouTube Rewind says within the intro. “So in 2019, let’s examine what you DID like.” This 12 months’s video runs 5 minutes and 36 seconds, shorter than final 12 months’s eight-minute video.

The 2019 version was once more produced by digital studio Portal A, which has partnered with YouTube for the venture since 2012. – Selection/Reuters

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