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YouCam brings catwalk beauty trends to app users

Excellent Corp is bringing New York Trend Week to magnificence followers everywhere in the world with its newest collaboration.

The developer behind the digital magnificence app YouCam Make-up and photograph modifying app YouCam Excellent has joined on-demand magnificence service supplier Priv to launch an interactive magnificence expertise highlighting Priv’s Runway Developments assortment.

Utilizing synthetic intelligence (AI) and augmented actuality (AR) applied sciences, the YouCam Make-up app is providing customers the possibility to just about check out three of the highest magnificence developments from the New York Trend Week catwalks – together with glittering shadows, neon liner, and blue accents. The developments have been integrated into digital make-up appears to be like that magnificence buffs can attempt on in actual time. The Runway Developments assortment magnificence expertise additionally guides customers by way of recreating the appears to be like in actual life.

“The 2020 magnificence panorama is all about hyper personalisation, self-expression and tech-enabled magnificence experiences,” stated James Bradicich, Vice President of Advertising and marketing & Enterprise Improvement at Priv, in an announcement. “We’re thrilled to companion with Excellent Corp to create an augmented actuality expertise that empowers style lovers to attract inspiration from the most well liked Trend Week developments and ebook their favorite magnificence appears to be like straight to their entrance door.”

“The concept of making a cohesive, full-circle expertise which invitations play and experimentation and {couples} it with actual life recreation, is one we hope that conjures up magnificence lovers to precise themselves and empower their magnificence journey,” added Alice Chang, Excellent Corp founder and CEO.

This is not the primary time YouCam has introduced catwalk magnificence appears to be like to its customers – final 12 months, the app partnered with make-up artists Tom Sapin and Olivier Tissot to carry a collection of Haute Couture Week make-up appears to be like to its customers by way of an AR expertise. – AFP Relaxnews

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