Fb has put the kibosh on plans to promote commercials on WhatsApp, although the transfer could be non permanent.
The Wall Avenue Journal, quoting individuals accustomed to the matter, reported that the workforce constructing the promoting system had been disbanded and their work deleted from WhatsApp’s code.
It added that though Fb nonetheless intends to finally run advertisements by WhatsApp’s Standing characteristic, customers can be spared from advertisements for some time longer.
The supply revealed that the non permanent reversal on promoting had led Fb to take a look at creating new WhatsApp options to permit companies to speak immediately with prospects and organise them as contacts.
The Star had earlier reported that Fb meant to roll out advertisements this 12 months as a “characteristic”, referred to as Standing Advertisements.
The advertisements would take up the entire display screen and, very similar to Instagram Story advertisements, customers can entry extra info by swiping up.
Like Instagram Tales, WhatsApp’s Standing characteristic permits ephemeral broadcasting of textual content, photographs and movies that disappear after 24 hours.
WhatsApp is estimated to have greater than 1.5 billion international customers and has been ad-free since being launched 11 years in the past.
Fb acquired WhatsApp six years in the past for US$19bil (RM79.47bil) and it seems that the social media large is lastly making an attempt to monetise the app.