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Spotify buys The Ringer to saturate their sports content collection

Spotify has begun the acquisition means of the game, leisure and popular culture website The Ringer to broaden its sport content material choice.

Through the years, Spotify has been increasing past music and into the podcast business in a bid to turn out to be the main audio streaming platform available on the market. Over 2019, the model bought not one, not two, however three podcast corporations; now, as of this week, Spotify has begun the acquisition of The Ringer, a sport, leisure, and popular culture website initially based by Invoice Simmons 4 years in the past.

In line with the announcement of the acquisition, this addition to the Spotify platform won’t solely broaden their viewers attain and content material assortment, notably within the sports activities sector, however it should additionally present the corporate with “new alternatives for monetisation together with a continued deal with deepening viewers engagement and innovating codecs inside Spotify’s enterprise mannequin”.

The acquisition is predicted to be full by the top of Q1 of this 12 months. – AFP Relaxnews

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