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Samsung joins the fold with Galaxy Z Flip smartphone

SAN FRANCISCO: Samsung on Feb 11 unveiled its second folding smartphone, a “Z Flip” handset with a lofty price ticket aimed toward “trendsetters”.

The smartphone flips open, like a case, opening right into a 6.7in display, and matches in a pocket when folded.

Ultrathin glass used for the display may be folded and unfolded greater than 200,000 occasions and resists scratches, in line with Samsung.

The Galaxy Z Flip can be accessible starting Feb 14 at a beginning worth of US$1,380 (RM5,708), head of Samsung product advertising in Rebecca Hirst stated at a San Francisco unveiling.

“It modifications every little thing – area, measurement, and the very approach we use it,” Hirst stated as she held a Z Flip within the palm of a hand.

“The Z Flip is an announcement smartphone; it’s for trendsetters and trailblazers.”

When closed, the Z Flip shows notifications reminiscent of time and telephone calls, and might nonetheless be used to take images.

The brand new machine comes amid rising curiosity in folding handsets, and an analogous “flip” Razr machine just lately launched by Motorola.

Samsung launched its first foldable handset, the Galaxy Fold, priced at US$2,000 (RM8,273) in September.

Folding smartphones have been launched by Chinese language makers Huawei and Royole.

Analyst Patrick Moorhead of Moor Insights & Technique stated Samsung was transferring forward of iPhone maker Apple, which he doesn’t count on to develop foldable screens in a handset for no less than three years.

“I feel that Apple is a bit threat averse on the subject of designs nowadays,” Moorhead stated.

New 5G handset

Samsung additionally launched a brand new Galaxy S20 Extremely flagship mannequin for its lineup of smartphones synched to new 5G telecommunication networks.

“5G will utterly change how we talk, how we sport, and the way we have interaction with the world round us,” Samsung head of US cellular product administration Drew Blackard stated in the course of the presentation.

“That is the yr of Galaxy 5G, and it begins proper right here with the Galaxy S20.”

In contrast to rivals, Samsung has launched a line of three 5G smartphones as a substitute of only one mannequin, aiming to be within the lead in that market, in line with analyst Jack Gold of J. Gold Associates.

Galaxy S20 fashions boast excessive definition 8K high quality digicam capabilities, and the Extremely mannequin zoom magnifies views as much as 100 occasions, in line with demonstrations.

Galaxy S20 5G fashions have a beginning worth of US$999 (RM4,132) and can be launched on March 6, in line with the South Korean electronics big, which has been at or close to the highest of the smartphone market in recent times.

New collaborations

Samsung additionally introduced new collaborations with streaming tv titan Netflix and Xbox online game console maker Microsoft.

“We consider this can be a vital partnership that can present tens of millions of Samsung customers across the globe the most effective leisure expertise,” stated Netflix chief advertising officer Jackie Lee-Joe.

“Nice tales come from wherever and needs to be cherished in every single place.”

Netflix can be offering Samsung S20 telephones to creators of a few of its authentic exhibits to make content material for the worldwide streaming platform.

An Xbox automobile racing sport, Forza Avenue, has been tailor-made for play on S20 telephones, in line with Samsung.

“That is just the start of or gaming partnership with Xbox,” stated head of US cellular channel advertising David Park.

Samsung additionally touted working intently with Google to combine the Web big’s expertise into its new smartphones, reminiscent of tailoring YouTube content material for show on the Z Flip.

“I feel the partnership play was very sturdy immediately,” stated Inventive Methods analyst Carolina Milanesi.

“Having Google here’s a huge deal. It appears they’re getting nearer collectively; there was a time when Samsung needed to construct its personal ecosystem.” – AFP

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