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Nordic airline SAS cans ad after online hate campaign

STOCKHOLM: Nordic airline SAS eliminated an Web advert debunking myths about Scandinavia on Feb 12 after it grew to become the sufferer of a web based hate marketing campaign, significantly from nationalist and right-wing teams.

The airline’s industrial “What is actually Scandinavian?” sought to extol the advantage of journey by displaying how facets of the area’s tradition, from Swedish meatballs to Danish pastries to parental go away, all got here from elsewhere initially.

“What is actually Scandinavian? Completely nothing,” it stated. “In a manner, Scandinavia was introduced right here piece by piece, by on a regular basis individuals we discovered the very best of our dwelling away from dwelling.”

Lawmakers within the populist Danish Individuals’s Occasion stated SAS, or Scandinavian Airways, had denigrated Danish tradition and so they known as on the Danish authorities, which has a 14% stake within the airline, to react.

“I’ve at all times flown with SAS quite a bit however I might have unhealthy style in my mouth if I did it once more as a result of they spit on us like that,” the occasion’s overseas affairs spokesperson, Soeren Espersen, informed tabloid Ekstra Bladet.

The advert stated Danish pastries had been really Austrian, Swedish meatballs originated in Turkey, the area’s windmills got here from what’s now Iran, liquorice was Chinese language and even the pleasure of Norway – the paper clip – was invented by an American.

“When analysing the sample and quantity of reactions now we have cause to suspect a web based assault and that the marketing campaign has been hijacked,” the airline stated in an announcement.

SAS stated it anticipated to share extra details about the social media marketing campaign waged towards the advert in a while Feb 12.

“We stand by the core message within the industrial, that journey enriches us,” it stated. – Reuters

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