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Netflix’s overall electricity usage jumped 84% in 2019, outpacing subscriber growth

LOS ANGELES: Netflix disclosed that its complete power consumption in 2019 was 451,000 megawatt-hours – sufficient to energy round 40,000 common American properties for a full yr.

The streamer revealed energy-usage figures its inaugural Environmental Social Governance (ESG) report, during which it additionally disclosed which content material it has pulled from the service in particular international locations following authorities takedown calls for during the last 5 years.

Netflix stories power use in two classes: electrical energy it makes use of itself and energy wanted to ship its international streaming service by means of third events like Amazon Internet Companies and Google Cloud. In keeping with the corporate, 100% of its estimated direct and oblique non-renewable energy use was “matched with renewable power certificates and carbon offsets in 2019”.

Final yr, electrical energy that Netflix used instantly in its personal workplaces and studios, together with the telecommunications services which can be a part of its content material supply community, was about 94,000 megawatt-hours. Oblique power use (together with Netflix servers co-located at web service suppliers) was about 357,000 megawatt-hours in 2019.

All instructed, that is up 84% from the 245,000 megawatt-hours Netflix mentioned it utilized in 2018 (51,000 MWhs in direct and 194,000 MWhs oblique utilization). Meaning the corporate’s power consumption far outpaced its consumer progress: In 2019, Netflix’s worldwide paid subscriber base grew 20%, to 167.1 million the top of final yr.

“Past our renewable power commitments, we’re working to be as sustainable as we are able to in our operations,” the corporate says within the ESG report. On that entrance, Netflix has adopted industry-wide manufacturing practices referring to power use as members of the PGA’s Inexperienced Manufacturing Information and Albert within the UK. The corporate additionally mentioned it offset nearly all of the greenhouse fuel emissions related to worker air journey in 2019 by investing in emission-reduction tasks.

As well as, the corporate mentioned it tries to construct consciousness of environmental points by means of its content material, citing David Attenborough’s docuseries Our Planet, which is supported by the World Wildlife Fund.

In keeping with Netflix, it helps renewable power tasks in 20 international locations (together with the US, Canada, the UK, Brazil, Mexico, China, India and Turkey) and 15 US states (Alaska, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Minnesota, Nebraska, New York, North Dakota, Oklahoma, South Carolina, South Dakota and Texas).

Word that Netflix’s reported power utilization doesn’t account for the electrical energy required by shoppers themselves to observe video on TVs or different units. The estimate that the corporate’s power consumption final yr would energy some 40,000 US households is predicated on the US Vitality Info Administration’s calculation that common annual electrical energy consumption for a US residential utility buyer was 10,972 kilowatt-hours in 2018. – Selection/Reuters

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