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Netflix’s biggest rival in the US isn’t Hulu or Amazon – it’s YouTube

Within the struggle for America’s consideration, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube.

That’s in line with a report from measurement agency Nielsen, which discovered that customers spent 19% of their TV viewing time on a streaming service within the fourth quarter of 2019. That’s double the 10% degree in early 2018.

They spent 31% of these streaming hours on Netflix, 21% on YouTube, 12% on Hulu and eight% on Amazon, in line with Nielsen.

Whereas Netflix’s dominance in streaming isn’t a shock, the findings present that Google’s free, ad-based video platform nonetheless instructions a giant share of viewing time – regardless of subscription providers producing costly dramas to draw viewers. The report additionally affords a take a look at how common Amazon.com Inc’s video service is within the US.

The report additionally provided an upbeat signal for streaming providers that haven’t entered the market but, resembling Comcast Corp’s Peacock and AT&T Inc’s HBO Max. Nielsen discovered that 93% of US customers plan to both enhance or maintain their current streaming providers. In different phrases, the market might not be saturated but.

However their need to spend is restricted. When requested what was most vital to them a few streaming service, their high response was worth. – Bloomberg

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