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Huawei snatched market share from Apple, local rivals in China in 2019

SHANGHAI: Prime Chinese language smartphone maker Huawei Applied sciences Co Ltd thrived in 2019 on the expense of smaller Chinese language rivals and Apple even because the smartphone market shrank additional and shoppers favoured telephones with 5G know-how, knowledge reveals.

Handset shipments for Shenzhen-based Huawei jumped 35.5% to 142 million in 2019, from 104.eight million a yr earlier, in keeping with estimates from market analysis agency Canalys.

Shipments for Apple’s iPhones decreased about 21% year-on-year to 27.5 million. This comes because the home marketplace for smartphones shrank 15% yearly, in keeping with the report launched on Jan 28.

Progress in smartphone gross sales stagnated in 2018 and 2019 as shoppers postponed purchases, opting to attend for firms to launch extra 5G-enabled fashions. Huawei has already launched 4 of those in China, whereas Xiaomi Corp has launched two.

Different Chinese language Android makers are racing to launch 5G telephones within the hope that customers will improve their handsets as China rolls out its 5G community to most huge cities this yr.

Xiaomi’s full-year shipments fell about 21% in 2019. Rivals Oppo and Vivo dropped 17% and 19%, respectively, over the identical time interval.

Huawei stays on the centre of US-China tensions. Final yr, Washington imposed restrictions on the handset maker that barred American suppliers from promoting items and providers to it, citing nationwide safety considerations. Huawei has denied these fees.

However the restrictions have had little impression on its capability to promote telephones domestically. Nonetheless, dropping entry to Google’s providers had affected the corporate’s enterprise abroad.

The sanctions the truth is helped enhance Huawei’s gross sales in China on the again of patriotic shopper purchases. The corporate’s aggressive advertising and marketing has helped as properly.

Huawei’s fortunes picked up as iPhone gross sales lagged in 2017 and 2018, following a peak within the earlier years. Final yr, Apple supplied reductions on iPhones to spice up gross sales, a transfer that Chief Government Officer Tim Cook dinner later stated was profitable.

Canalys estimates iPhone gross sales fell 12% within the quarter ended Dec 31. Within the previous quarter, gross sales had fallen 28%.

Nonetheless, this yr may very well be a greater one for Apple, with the corporate anticipated to launch its first 5G-enabled iPhone.

Based on Nicole Peng, who tracks China’s smartphone sector at Canalys, the corporate’s newest iPhone 11 mannequin is the best-selling 4G gadget in China. Its older fashions are nonetheless dragging down total gross sales. – Reuters

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