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Ford introduces prototype ‘emoji jacket’ to better driver-to-cyclist communication

As a part of its “Share The Highway’ marketing campaign, Ford has created an Emoji Jacket, a prototype coat for cyclists with a screen-like again that may talk with drivers by way of a show of emojis.

As a part of the model’s Share The Highway marketing campaign, an initiative designed to advertise the protected journey of cyclists on the identical streets as automobiles, Ford has revealed a jacket designed to sign cyclists’ intentions.

This coat was created in order that these on a bicycle can higher talk with drivers with out having to take away their arms from the handlebars or dangerously flip their head away from site visitors. A screen-like digital show has been built-in into the again panel which may present one among six emojis to convey cyclists’ plans of motion and feelings – a smiley face, a frowny face, a straight face, left and proper arrows, and a hazard sign – which could be chosen by way of a wi-fi distant on the bike’s handlebars.

The Emoji Jacket prototype is at the moment one-of-a-kind; it hasn’t been designed to enter manufacturing, however moderately to reveal “how tensions might be eased by enabling riders to extra simply and extra clearly present drivers what their intentions are – and the way they’re feeling.” – AFP Relaxnews

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