The Toronto rapper not too long ago entered a multiyear unique partnership with the nascent live-streaming platform, which launched to the general public in November.
Drake will notably collaborate with the Final Rap League (URL) to supply month-to-month rap battles which will probably be dwell streamed without cost on Caffeine beginning Feb 29.
“I’ve all the time cherished URL and admired what Smack and his staff have been in a position to create. It simply wasn’t simply accessible. It is thrilling to be able the place I can convey Caffeine to the desk and assist present URL with the instruments they should elevate the viewing expertise and make it extra accessible to followers,” the OVO rapper mentioned in a press release by way of Complicated, with out confirming whether or not he’ll take part within the competitions.
Whereas Drake incessantly attends rap battles hosted by King of the Dot, this new partnership represents a milestone for the four-year-old startup Caffeine, which hopes to rival with Amazon’s live-streaming big Twitch.
The platform, based by Ben Keighran, has beforehand collaborated with musicians and athletes like Offset and Los Angeles Laker Kyle Kuzmato to offer interactive content material that spans music, gaming, and sports activities.
“I consider youngsters wanting to look at Fortnite but additionally wanting to look at Coachella or wanting to look at sneaker drops and wanting to look at the X-Video games. There’s lots of people on the market that may like to stream, however a kind of hardcore gaming platform like Twitch does not really feel proper,” Keighran not too long ago instructed Forbes.
Drake’s partnership with Caffeine arrived two years after the rapper took the live-streaming trade by storm when he joined skilled gamer Tyler “Ninja” Blevins for a sport of Fortnite in March 2018.
The live-stream attracted a record-breaking 600,000 viewers on the Amazon-owned Twitch, together with fellow rapper Travis Scott and Pittsburgh Steelers huge receiver JuJu Smith-Schuster.
Along with venturing into live-streaming, Drake is reportedly engaged on his much-anticipated sixth studio album.
Particulars concerning the full-length are nonetheless scarce to this date, though it’s going to observe his critically-acclaimed 2018 Scorpion. – AFP Relaxnews