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Douyin nearly doubles daily active users over past year as Chinese spend even more time watching short videos

Douyin, the quick video app owned by the world’s most beneficial startup Bytedance, mentioned its day by day energetic customers exceeded 400 million in January 2020, up from 250 million the identical time a 12 months in the past.

The consumer numbers had been included in Douyin’s annual information report launched on its WeChat official account on Monday. A Bytedance spokeswoman declined to remark additional on the matter.

Seven-year-old Bytedance, reportedly valued at US$78bil (RM319.53bil) final 12 months, has achieved worldwide success with TikTok, the worldwide model of Douyin. The infinite scroll of quick movies on the platform, which makes use of an AI mannequin to trace consumer behaviour and tailors content material on their personalised web page, has turn out to be an obsession with web customers in small rural cities and main cities alike.

The highest three professions with probably the most likes on Douyin are lecturers, nurses and firefighters, in response to the info report. Whereas Beijing and Shanghai rank within the high 5 in relation to highest variety of common video views, Liaoning province, Jilin province, and Heilongjiang province – all positioned in China’s northeast area – make up the remainder of the highest 5 by way of views.

The Douyin platform has additionally turn out to be a spot to go to study and acquire data. The report mentioned 130 million Douyin customers have watched movies posted by a creator referred to as Xiangbo Trainer, who shares chemistry data, whereas 64 million have watched content material posted by an account that shares data associated to historic structure.

China’s extremely aggressive quick video trade recorded a complete of 857 million customers as of June 2019, with Chinese language customers prone to spend extra time watching quick movies than longer content material in future, in response to a report by Qianzhan Business Analysis Institute. Douyin and Kuaishou are among the many first tier of quick video apps within the trade, adopted by Bytedance-owned Xigua video and Huoshan video, in response to a separate report by the Qianzhan institute.

The Beijing-based Bytedance counts deep-pocketed traders resembling Japan’s SoftBank amongst its backers. TikTok, which has attracted damaging consideration from Washington over information privateness and nationwide safety issues, has reached 1.5 billion whole downloads on the App Retailer and Google Play, in response to Sensor Tower. It was the third most downloaded non-gaming app of final 12 months after WhatsApp and Messenger.

Kuaishou, the nation’s second-largest quick video platform backed by Tencent, had 200 million day by day energetic customers as of Might 2019, in response to the corporate’s web site. It should make investments 1bil yuan (RM589.68mil) of money right into a crimson packet marketing campaign for the upcoming Lunar New 12 months, in a partnership with China’s official Spring Competition Gala.

The promotion comes after Kuaishou’s founders, Su Hua and Cheng Yixiao, set a goal for the corporate to succeed in 300 million day by day energetic customers by February. – South China Morning Submit

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