RIO DE JANEIRO: When advertising and marketing Rio de Janeiro, Brazil’s nationwide tourism company usually focuses on town’s world-class seashores, samba-filled music scene and caipirinha-fuelled events. Violent crime isn’t listed among the many points of interest.
However in an embarrassing social media snafu this week, the Brazilian Vacationer Board (Embratur) by accident shared a important Instagram publish from a vacationer who didn’t take pleasure in her keep within the so-called “Cidade Maravilhosa”, or Marvelous Metropolis.
“I simply spent three days in Rio with my household, and in these three days my household and I had been robbed and my nine-year-old sister witnessed a violent theft,” Instagram consumer “withlai” wrote in an Instagram Tales publish. “I am unable to advocate a go to to a metropolis the place I felt afraid of even leaving the house.”
Embratur deleted the shared publish on Feb 5. It mentioned in a subsequent assertion that “sharing (the publish) was a mistake”, including that it had labored exhausting to advertise a nationwide fall in crime in 2019.
Security issues together with inconvenient flights, poor infrastructure and excessive prices have lengthy held again Brazil’s tourism trade, which lags its South American neighbours.
As information of the error went viral, withlai, who recognized herself as a Brazilian residing in Europe, mentioned in one other Instagram publish that she hoped “the particular person (at Embratur) does not get in hassle, all of us make errors”.
And she or he defended her authentic publish.
“If I do not really feel secure or comfy someplace, I will share it,” she mentioned. – Reuters