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Chinese YouTube star Li Ziqi dismisses claim she makes US$24mil a year

One in every of China’s hottest YouTube stars, who gained a big worldwide following for her movies showcasing conventional rural life, has dismissed claims she makes 168mil yuan (RM98.96mil) a 12 months.

Li Ziqi, 29, turned certainly one of China’s hottest celebrities final 12 months, reaching 9 million followers on YouTube, the place her cinematic movies celebrating rustic life in Sichuan province have attracted tens of millions of views.

She additionally has 34 million subscribers on Douyin, China’s high quick video app, 22 million followers on the microblogging website Weibo and final month was praised by state media for serving to to advertise conventional Chinese language tradition to a world viewers.

On Thursday, information portal Thepaper.cn reported that her firm Hangzhou Weinian Know-how had rejected an estimate of her annual earnings revealed final month on Weibo by a tech trade blogger.

The report mentioned the blogger, whose actual identify is unknown, had apologised and deleted the submit.

Li makes cash via promoting income and the sale of merchandise similar to noodles and sauces.

The article claimed that Weinian – which helps market her work – earned 6.7 million yuan via YouTube and 336 million yuan from the web buying platform Tmall.

Li has a 49% stake within the firm, so her share of the overall was estimated to be 168 million.

The blogger later admitted that his determine was not exact, and didn’t account for taxes and varied prices, however the article continued to go viral on-line.

The corporate’s assertion mentioned the estimated revenues from Tmall, which is owned by Alibaba, the South China Morning Publish’s mother or father firm, had been decrease than the blogger’s estimates and revenue charges within the meals trade had been additionally low.

It additionally mentioned the estimated YouTube revenues had been additionally too excessive, as a result of it has to pay the platform and spend cash safeguarding its mental property rights.

It didn’t say how a lot Li, or the corporate, had really made.

Final month Li was on the centre of an intense debate concerning the picture of China and its tradition she offered. Some critics accused her of presenting an “outdated” picture of the nation, however state broadcaster CCTV and Individuals’s Each day – the Communist Social gathering’s mouthpiece – praised her for “telling a great China story”.

Two weeks in the past Li was named as an envoy for a Communist Youth League as a part of an initiative to assist rural youth turn into wealthy. – South China Morning Publish

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