TOKYO: Vogue billionaire Yusaku Maezawa has grew to become Japan’s most adopted Twitter account, the social community stated, boosted by a US$9mil (RM36.67mil) giveaway to his followers.
Maezawa’s 7.2 million followers places his account narrowly forward of acid-tongued comic Hiroiki Ariyoshi, who has 7.19 million followers.
The entrepreneur, who final yr offered his on-line vogue enterprise Zozo Inc to SoftBank Group Corp, has pushed up his follower numbers by providing 1mil yen (RM37,020) every to 1,000 Twitter followers chosen at random from amongst those that retweeted a Jan 1 put up.
As of Jan 13, that tweet has been shared 4.1 million occasions. The deadline was Jan 7.
Maezawa already holds the report for probably the most retweeted put up globally, Twitter stated, with a tweet from final yr selling a smaller, US$900,000 (RM3.66mil) giveaway shared 4.three million occasions.
As CEO of Zozo, Maezawa stood out in Japan’s conservative enterprise tradition partially by means of his off-the-cuff remarks on the social community, with the entrepreneur additionally lively on Instagram and not too long ago beginning a YouTube channel.
Japanese celebrities have been gradual to embrace new media, partially as a result of the nation’s community of highly effective expertise businesses have remained targeted on tv and its profitable commercial revenues.
Nevertheless with advert spending shifting on-line, Japanese expertise is eyeing on-line media, drawn by the sense of reference to followers it may possibly engender, with latest examples together with mannequin Nicole Fujita launching a YouTube channel. – Reuters