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Atari plans to open video game-themed resorts in eight US cities

LAS VEGAS: Atari, the arcade recreation firm that ushered within the gaming revolution within the 1980s, is opening eight video game-themed motels throughout the USA, together with ones in Las Vegas and Phoenix.

The corporate stated this week it can break floor on its first lodge later this yr in Phoenix because it seeks to create a singular lodging expertise combining the model with a video game-themed vacation spot.

“Atari Lodges stage up lodge leisure with totally immersive experiences for each age and gaming skill, together with the newest in VR and AR (Digital and Augmented Actuality),” the corporate stated in a press release. “Choose motels may also characteristic state-of-the-art venues and studios to accommodate esports occasions.”

Resort improvement and design are being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the wildly profitable Teenage Mutant Ninja Turtles movie franchise reboot. True North Studio, a Phoenix actual property developer, will develop the primary Atari-branded lodge.

“We’re thrilled to accomplice with GSD Group and True North Studio to construct the first-ever Atari branded motels throughout the USA. Collectively we’ll construct an area that might be rather more than only a place to remain,” Fred Chesnais, CEO of Atari, stated in a press release.

The corporate stated Atari Lodges will flip “the origins of gaming and the way forward for the booming trade right into a enjoyable and distinctive journey vacation spot”.

Along with Las Vegas and Phoenix, new motels are deliberate in Denver, Chicago, Austin, Texas, Seattle, San Francisco, and San Jose, California, the corporate stated. Timeline for motels apart from Phoenix weren’t launched.

Based in 1972 by Nolan Bushnell and Ted Dabney, Atari grew to become a pioneer in arcade video games, house online game consoles and residential computer systems. It is identified for such video games as Asteroids, Centipede, and Missile Command.

The corporate is now based mostly in Paris. – AP

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