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Apple sold more watches in 2019 than all Swiss watchmakers combined

Apple might not disclose itself what number of Apple Watches it has offered, however in accordance with a brand new report on the smartwatch market, the corporate is doing extra than simply conserving time with a few of the world’s best-known watchmakers.

That report, from digital and client analysis agency Technique Analytics, mentioned that in 2019, Apple offered an estimated 30.7 million Apple Watches all over the world, an quantity that was 36% greater than the 22.5 million watches Apple offered in 2018.

Technique Analytics mentioned that much more notable than Apple’s year-over-year enhance in watch gross sales was the truth that the corporate is doing extra watch enterprise than your entire Swiss watch business, which offered 21.1 million watches final yr. And whereas Apple’s Apple Watch gross sales rose, the 2019 gross sales for all Swiss watchmakers fell by 13% from the 24.2 million watches offered in 2018.

Analysts at Technique Analytics mentioned Apple’s features within the watch market present that there’s a symbolic shift occurring amongst shoppers concerning how they select what sorts of timepieces they put on on their wrists.

“Analog wristwatches stay well-liked amongst older shoppers, however youthful patrons are tipping towards smartwatches and computerized wristwear,” mentioned Neil Mawston, govt director at Technique Analytics.

Along with not divulging what number of Apple Watches it sells, Apple additionally would not escape income figures for the Apple Watch. As an alternative, Apple contains the Apple Watch in a class of “wearables, house and equipment” in its quarterly enterprise studies. When Apple reported its fiscal first-quarter leads to late January, it mentioned wearables, house and equipment gross sales reached US$10bil (RM41.40bil), up from US$7.3bil (RM30.22bil) within the year-ago interval.

Steven Waltzer, a senior analyst with Technique Analytics, mentioned that though conventional Swiss watchmakers resembling Swatch, Tissot and TAG Heuer have begun to develop their very own smartwatches, they’re working out of time to counter the features of rivals like Apple. – The San Jose Mercury Information/Tribune Information Service

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