tech news

Andy Rubin smartphone startup Essential Products shuts down

SAN FRANCISCO: Smartphone startup Important Merchandise, launched by one of many co-creators of Android cell software program, introduced Feb 12 that it was shutting down.

Former Google govt Andy Rubin based Important to a lot fanfare within the trade, however struggled to realize traction in a crowded market, particularly after its 2017 launch of a handset that didn’t catch on.

The corporate additionally was compelled to face controversy over Rubin’s departure from Google, after he reportedly obtained an exit bundle price US$90mil (RM372.60mil) as he confronted allegations of sexual misconduct. Rubin has constantly denied any wrongdoing.

However on Feb 12, Important mentioned in a weblog publish that the choice to stop operations got here after its “Venture Gem”, an elongated cellphone unveiled late final yr, hit a useless finish.

“Our imaginative and prescient was to invent a cell computing paradigm that extra seamlessly built-in with individuals’s life-style wants,” the corporate mentioned.

“Regardless of our greatest efforts, we have now taken Gem so far as we will and regrettably don’t have any clear path to ship it to clients,” it added.

“Given this, now we have made the tough choice to stop operations and shut down Important.”

Rubin, who additionally served as Important’s chief govt officer, spun the corporate out of a design studio at a enterprise fund he based after leaving Google in 2014.

Rubin was a co-founder of Android, which Google purchased in 2005.

Google now makes the software program – which powers a lot of the world’s smartphones – out there free to gadget makers. – AFP

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